June 23, 2015
We often talk about a logo’s equity, and how much it has earned with your employees, vendors and most of all, your customers. Seeing a logo and witnessing how it has managed to remain effective over many years shows that a good design has a timeless return-on-investment. An effective logo design is both important and valuable. Below are five lessons that will help you find an effective logo design.
April 21, 2015
We’ve known local photographer, Jason Myers for a few years now, and can attest to his talented eye for a good shot. So, when he came to us with the news of his move to Nashville, and the need for a self-promo to rule all self-promos, we knew what needed to be done. Jason is a native Floridian (a rare breed these days), so we decided to play off the Sunshine State’s greatest asset, Florida oranges…
March 19, 2013
Over the weekend I went to Walt Disney World’s Magic Kingdom for the first time in nearly a decade. Being a Florida resident and having friends and family that intend to go over the next couple of months, I decided to snatch up the current deal they’re offering. The price is pretty unbelievable. I tell you that, because I’m not a huge fan of things that are Disney and wouldn’t normally go if I had to pay full ticket price. I mostly view Disney as this huge corporate money-making monster that makes decent films based off of old attractions. (Side note, my fingers are crossed for a few good Star Wars movies in the future!) Opinions aside, you can’t deny that Disney is one of the world’s more recognizable brands. They also do a pretty good job at maintaining it. When we see a Disney film today we expect a higher level of quality and entertainment. When shelling out the dough to visit one of their theme parks and resorts, we expect to experience “the happiest place on earth.” That’s a major promise to make, and it takes a huge amount of consistency, attention to detail, money and hard work to maintain that.
March 8, 2013
Over the years, we’ve won our fair share of ADDYs for the projects and campaigns we’ve designed. In our line of work, an ADDY award is a fairly prestigious thing to win. Judged often by our peers, it’s always an honor to win an award because another designer appreciates your work. Each year, once the judging has concluded, everyone who entered into the competition can attend the ADDY Awards Party. Folks from other local ad agencies get together and… well… enjoy the evening and refreshments. It’s a rare opportunity to meet and chat with your completion in an environment where everyone is on a level playing field. That is, because entries aren’t pitted against each other, but judged independently on their own merit.
February 28, 2013
We may not have the subway, or a herd of taxis to get us around town, but we do have motorcycles! Here’s a video compilation of our ride to and from a lunch meeting.
January 30, 2013
It seems that whenever I go to a social gathering, and I’m asked what I do, I get the question… what’s the “creative” mean in “branding and creative?” I’ll admit, it a very broad term. In short, we at HEYDAY choose to present ourselves as a key part of our client’s team rather than just another agency. We believe our services are just as critical to the success of your brand as your senior management is to the success of the company. Think of us as the idea creators that will tell the story to everyone, internally and externally, how to feel about what you do. This is achieved through marketing, advertising, consulting, and even by utilizing interior designs and layout, color schemes and even what your business card feels like in your hand. No small detail is ever overlooked when the right idea is applied to it. How remarkable is your company’s image? If you don’t know, it’s because no one is talking about you. Let’s change that!
August 28, 2012
We’re flattered that the folks at stickermule think our stickers (that they produced) are worthy of their gallery page. And they see a lot of stickers. Stickermule puts out a great product and we will definitely be using them again (as soon as we run out). When it comes to cheap advertising and spreading brand recognition you can’t beat the sticker. Hey… reddit owes a lot of it’s success to stickers. So when you’re ready to start your sticker campaign give us a shout and we’ll bust out some cool ones (if they’re not cool they’re not worth it) for you.
August 27, 2012
I wish I could be in New York for this…
I’m not sure when <a title=”Luminance” href=”http://www.photoshelter.com/luminance/” target=”_blank”>Luminance</a> was announced but I just found out about it via <a title=”swiss miss” href=”http://www.swiss-miss.com” target=”_blank”>swissmiss</a>. It looks like they’ve got a good lineup of speakers… and as usual I wish I lived in New York to be able to attend (on short notice).
July 26, 2012
If you live in Jupiter, be sure to grab a copy of today’s Jupiter Courier! Today’s issue features a profile on yours truly… HEYDAY!