Tag Archives: Agency

A “Magical” Brand Experience

March 19, 2013

Over the weekend I went to Walt Disney World’s Magic Kingdom for the first time in nearly a decade. Being a Florida resident and having friends and family that intend to go over the next couple of months, I decided to snatch up the current deal they’re offering. The price is pretty unbelievable. I tell you that, because I’m not a huge fan of things that are Disney and wouldn’t normally go if I had to pay full ticket price. I mostly view Disney as this huge corporate money-making monster that makes decent films based off of old attractions. (Side note, my fingers are crossed for a few good Star Wars movies in the future!) Opinions aside, you can’t deny that Disney is one of the world’s more recognizable brands. They also do a pretty good job at maintaining it. When we see a Disney film today we expect a higher level of quality and entertainment. When shelling out the dough to visit one of their theme parks and resorts, we expect to experience “the happiest place on earth.” That’s a major promise to make, and it takes a huge amount of consistency, attention to detail, money and hard work to maintain that.

Creative Studio vs. Agency

January 30, 2013

It seems that whenever I go to a social gathering, and I’m asked what I do, I get the question… what’s the “creative” mean in “branding and creative?”  I’ll admit, it a very broad term. In short, we at HEYDAY choose to present ourselves as a key part of our client’s team rather than just another agency. We believe our services are just as critical to the success of your brand as your senior management is to the success of the company. Think of us as the idea creators that will tell the story to everyone, internally and externally, how to feel about what you do. This is achieved through marketing, advertising, consulting, and even by utilizing interior designs and layout, color schemes and even what your business card feels like in your hand. No small detail is ever overlooked when the right idea is applied to it. How remarkable is your company’s image? If you don’t know, it’s because no one is talking about you. Let’s change that!

ArtiGras Announcement

September 21, 2012

The HEYDAY team is very pleased to announce that we will again be partnering with the Northern Palm Beach County Chamber of Commerce to brand and market the 2013 ArtiGras Fine Arts Festival! Robert has had the pleasure to work on ArtiGras since 2004, and Andy began working on ArtiGras during the 2008 campaign year. Our work with ArtiGras over the last eight years has garnered us numerous awards, including ADDYs, Tellys and FFEA awards. Needless to say, we at HEYDAY hold a special place on our hard drives for ArtiGras, and are very proud to be teaming up with the Chamber and the “Premiere Arts Festival of the Palm Beaches” once again!