Recent Work – Simon Dale Photography
June 13, 2014
This was a recent brand refresh for photographer Simon Dale. We developed a logo that incorporates a stylized focus point found in DSLRs. The icon “o” is embossed on the card and is the sole icon for the t-shirt design. Simon’s old logo and marketing material were cool, but hard to reproduce in certain media, so the new logo needed to be clean and straight forward. Simon shoots a lot of surfing, yet is still very technical with things like architecture. So, creating something with a bit of motion and “coolness” but still sophisticated was part of the equation.
The red PMS color was chosen to match the red focal point found in the viewfinder of (Canon) DSLRs as well as Canon’s high-end L series lenses (which is what he shoots with). The charcoal color sets off both the red and white on the cards while not being overbearing like a saturated black would be.
That’s just some of the thinking that went into this brand refresh. If you’re looking to refresh your brand, or need creative services… give us a shout. If you need a solid photographer, check out Simon.