July 16, 2015
Tomorrow will be our official launch of a new service we’re calling “Brand Jam.” The idea is to take a client’s brand from concept to realization in one day… or “Jam Session.” Normally this process takes more than six weeks. However, with time or money being a constraint, we’re able to get the client up and running with a solid brand platform, in the course of a day. With the client present for the entire process, they’re able to give immediate feedback and buy-in, which expedites the whole affair.
If you think “Brand Jam” is something you might be interested in, please give us a shout. Or, If you know of someone who could benefit from a quick brand launch, please send them our way. Likewise, if you know of someone who may be in need of a brand refresh, please break it to them subtly.
Check back later for a peak at our first Brand Jam case study involving high-end exhaust systems!
June 23, 2015
We often talk about a logo’s equity, and how much it has earned with your employees, vendors and most of all, your customers. Seeing a logo and witnessing how it has managed to remain effective over many years shows that a good design has a timeless return-on-investment. An effective logo design is both important and valuable. Below are five lessons that will help you find an effective logo design.
June 9, 2015
New logo and branding design work for one of our most recent clients, Glide Core Fitness.
April 21, 2015
We’ve known local photographer, Jason Myers for a few years now, and can attest to his talented eye for a good shot. So, when he came to us with the news of his move to Nashville, and the need for a self-promo to rule all self-promos, we knew what needed to be done. Jason is a native Floridian (a rare breed these days), so we decided to play off the Sunshine State’s greatest asset, Florida oranges…
February 28, 2014
Here’s some random awesomeness! Just had this guy (Zach, aka Dukes) walk in wearing a HEYDAY shirt, and to top it off he had our bare knuckle boxer tattooed on his leg! How cool is that?!
August 27, 2013
Last year Andy and I attended the 99U conference in New York. Part of the conference was held at IDEO, where we broke off in groups to play and solve creative problems. It was cool. We had a good time.
March 19, 2013
Over the weekend I went to Walt Disney World’s Magic Kingdom for the first time in nearly a decade. Being a Florida resident and having friends and family that intend to go over the next couple of months, I decided to snatch up the current deal they’re offering. The price is pretty unbelievable. I tell you that, because I’m not a huge fan of things that are Disney and wouldn’t normally go if I had to pay full ticket price. I mostly view Disney as this huge corporate money-making monster that makes decent films based off of old attractions. (Side note, my fingers are crossed for a few good Star Wars movies in the future!) Opinions aside, you can’t deny that Disney is one of the world’s more recognizable brands. They also do a pretty good job at maintaining it. When we see a Disney film today we expect a higher level of quality and entertainment. When shelling out the dough to visit one of their theme parks and resorts, we expect to experience “the happiest place on earth.” That’s a major promise to make, and it takes a huge amount of consistency, attention to detail, money and hard work to maintain that.
March 8, 2013
Over the years, we’ve won our fair share of ADDYs for the projects and campaigns we’ve designed. In our line of work, an ADDY award is a fairly prestigious thing to win. Judged often by our peers, it’s always an honor to win an award because another designer appreciates your work. Each year, once the judging has concluded, everyone who entered into the competition can attend the ADDY Awards Party. Folks from other local ad agencies get together and… well… enjoy the evening and refreshments. It’s a rare opportunity to meet and chat with your completion in an environment where everyone is on a level playing field. That is, because entries aren’t pitted against each other, but judged independently on their own merit.
February 28, 2013
We may not have the subway, or a herd of taxis to get us around town, but we do have motorcycles! Here’s a video compilation of our ride to and from a lunch meeting.