June 23, 2015
We often talk about a logo’s equity, and how much it has earned with your employees, vendors and most of all, your customers. Seeing a logo and witnessing how it has managed to remain effective over many years shows that a good design has a timeless return-on-investment. An effective logo design is both important and valuable. Below are five lessons that will help you find an effective logo design.
April 21, 2015
We’ve known local photographer, Jason Myers for a few years now, and can attest to his talented eye for a good shot. So, when he came to us with the news of his move to Nashville, and the need for a self-promo to rule all self-promos, we knew what needed to be done. Jason is a native Floridian (a rare breed these days), so we decided to play off the Sunshine State’s greatest asset, Florida oranges…
August 27, 2013
Last year Andy and I attended the 99U conference in New York. Part of the conference was held at IDEO, where we broke off in groups to play and solve creative problems. It was cool. We had a good time.
March 8, 2013
Over the years, we’ve won our fair share of ADDYs for the projects and campaigns we’ve designed. In our line of work, an ADDY award is a fairly prestigious thing to win. Judged often by our peers, it’s always an honor to win an award because another designer appreciates your work. Each year, once the judging has concluded, everyone who entered into the competition can attend the ADDY Awards Party. Folks from other local ad agencies get together and… well… enjoy the evening and refreshments. It’s a rare opportunity to meet and chat with your completion in an environment where everyone is on a level playing field. That is, because entries aren’t pitted against each other, but judged independently on their own merit.
February 28, 2013
We may not have the subway, or a herd of taxis to get us around town, but we do have motorcycles! Here’s a video compilation of our ride to and from a lunch meeting.
January 30, 2013
It seems that whenever I go to a social gathering, and I’m asked what I do, I get the question… what’s the “creative” mean in “branding and creative?” I’ll admit, it a very broad term. In short, we at HEYDAY choose to present ourselves as a key part of our client’s team rather than just another agency. We believe our services are just as critical to the success of your brand as your senior management is to the success of the company. Think of us as the idea creators that will tell the story to everyone, internally and externally, how to feel about what you do. This is achieved through marketing, advertising, consulting, and even by utilizing interior designs and layout, color schemes and even what your business card feels like in your hand. No small detail is ever overlooked when the right idea is applied to it. How remarkable is your company’s image? If you don’t know, it’s because no one is talking about you. Let’s change that!
September 21, 2012
The HEYDAY team is very pleased to announce that we will again be partnering with the Northern Palm Beach County Chamber of Commerce to brand and market the 2013 ArtiGras Fine Arts Festival! Robert has had the pleasure to work on ArtiGras since 2004, and Andy began working on ArtiGras during the 2008 campaign year. Our work with ArtiGras over the last eight years has garnered us numerous awards, including ADDYs, Tellys and FFEA awards. Needless to say, we at HEYDAY hold a special place on our hard drives for ArtiGras, and are very proud to be teaming up with the Chamber and the “Premiere Arts Festival of the Palm Beaches” once again!