Category Archives: Design

Blood, Sweat & Beers

August 3, 2012

Nearly a year ago Andy and Rob put together a little group called “Blood, Sweat & Beers.” It’s purpose is to bring together the creative forces in Palm Beach County, where the creative community is very fragmented, and to share war stories, collaborate on projects, get inspired, and of course… have fun! Last night was no exception. The group met at the Wine Dive on Clematis and over a few pints discussed some of the trends we’re all experiencing and working with in marketing and advertising. Here are a few snapshots from the event.

Decoding the QR hype

July 16, 2012

I hear it all of the time, “I don’t know what that bar-code thingy is,” or more importantly and frequently I hear “I don’t know what I’m supposed to do with it.” A little history lesson to get you up to speed. QR stands for “quick response.” That is, because you get instant gratification when you scan that little bugger with your phone’s app and camera. Now that nearly 42 percent of all Americans are using a Smartphone (and that number doubled from 2011 to 2012), we can expect more of those ugly little boxes to be popping up everywhere, from good places (storefronts) to the bad (billboards.) Yes, I’ve actually seen a QR code on a billboard… located on a highway! So, needless to say that not all QR codes are being used in a practical or safe way. Placing a QR code on your ad or on your business card may make you seem modern, tech-y or “with it,” but did you know that in August of 2011 it was estimated that only six percent of all smartphone users actually scanned QR codes? Again, since then we’ve doubled the amount of smartphone users in the US, so let’s be generous and make that number 12 percent for 2012.  That’s actually quite a few users, but still not as impressive as some are making it out to be. We’ll delve deeper into users in a minute.