Category Archives: Branding

Jason Myers is Fresh from Florida

April 21, 2015
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We’ve known local photographer, Jason Myers for a few years now, and can attest to his talented eye for a good shot. So, when he came to us with the news of his move to Nashville, and the need for a self-promo to rule all self-promos, we knew what needed to be done. Jason is a native Floridian (a rare breed these days), so we decided to play off the Sunshine State’s greatest asset, Florida oranges…

A “Magical” Brand Experience

March 19, 2013

Over the weekend I went to Walt Disney World’s Magic Kingdom for the first time in nearly a decade. Being a Florida resident and having friends and family that intend to go over the next couple of months, I decided to snatch up the current deal they’re offering. The price is pretty unbelievable. I tell you that, because I’m not a huge fan of things that are Disney and wouldn’t normally go if I had to pay full ticket price. I mostly view Disney as this huge corporate money-making monster that makes decent films based off of old attractions. (Side note, my fingers are crossed for a few good Star Wars movies in the future!) Opinions aside, you can’t deny that Disney is one of the world’s more recognizable brands. They also do a pretty good job at maintaining it. When we see a Disney film today we expect a higher level of quality and entertainment. When shelling out the dough to visit one of their theme parks and resorts, we expect to experience “the happiest place on earth.” That’s a major promise to make, and it takes a huge amount of consistency, attention to detail, money and hard work to maintain that.

Creative Studio vs. Agency

January 30, 2013

It seems that whenever I go to a social gathering, and I’m asked what I do, I get the question… what’s the “creative” mean in “branding and creative?”  I’ll admit, it a very broad term. In short, we at HEYDAY choose to present ourselves as a key part of our client’s team rather than just another agency. We believe our services are just as critical to the success of your brand as your senior management is to the success of the company. Think of us as the idea creators that will tell the story to everyone, internally and externally, how to feel about what you do. This is achieved through marketing, advertising, consulting, and even by utilizing interior designs and layout, color schemes and even what your business card feels like in your hand. No small detail is ever overlooked when the right idea is applied to it. How remarkable is your company’s image? If you don’t know, it’s because no one is talking about you. Let’s change that!